Wonder Bread 2018 Campaign & Concept
The campaign objective was to make Wonder Bread relevant to the lives of modern American families, balancing the right amounts of nostalgia, Americana and childlike tone.
The final campaign “America the WONDERful” was developed to celebrate the simple nostalgia of the brand and its “all-American ness.” The campaign consisted of 2 online videos, out of home creative in NYC and Philadelphia, painted billboards in NYC, bus wraps, digital banners, a micro-site and Pandora radio ads.
ROUND 1 CREATIVE EXPLORATORY
Exploratory for Wonder bread in initial phases