PF CHANG’S HOME MENU
In an effort to push PF Chang’s Home Menu frozen meals, appetizers and new line of sauces, we created several spots to highlight how easy it is to bring those authentic Asian flavors to the dinner table. From concepting, story boarding to the final shoots and edits, I was a lead creative on the project. These videos were further supported by print, digital and social media, with a specific focus on Pinterest. In addition, based off the above the line campaign I worked to develop a style guide, inclusive of our work, for use on both the brand side and with agency partners.
