FUJIFILM “BEYOND THE LENS” DOCU-SERIES
In an effort to increase awareness for Fujifilm’s portfolio of archival papers, we created a docu-series to increase affinity among professional photographers.
Working closely with our social and strategy teams, we identified professional photographers that had experience with and a love for Fujicolor Crystal Archive Papers. Once isolated, we conducted a series of interviews based on key questions that pinpointed the perfect candidates to champion the brand. Through this work stream we also identified the framework for the content series. The efforts of this project gave Fujifilm a new platform to peak curiosity about their original photo papers.
Additional responsibilities included developing a microsite to house all the episodes, which were released on a weekly basis and a brochure to help outline the portfolio of papers for distributors. The final episodes were composed from interview content captured in the 1 day shoot, existing content from the photographers themselves and an additional still shoot that featured the papers.
