GOGO SQUEEZ YOGURTZ NEW PRODUCT LAUNCH
Online Video for GoGo Squeez Yogurtz Campaign Launch - “So cool it doesn’t have to be cold”
Key Visual
CAMPAIGN: “So cool, it doesn’t have to be cold”
OBJECTIVE: Address the biggest challenge facing the product - that it was shelf stable.
This key visual set the tone for the entire campaign, from in-store POS, to online video, and all social media.
