Josh Cellars 2019 Summer Sampling Tour Activation
360 Fly Through of Immersive Experience for Josh Cellars Summer 2019 Sampling Tour
For the year 2 execution of the Josh Cellars Mobile Garage, an immersive experience was developed where consumers were able to learn about the story behind the brand and also try the different varietals of Josh Cellars wine. The space featured a “Story Wall” on the far left to tell the brand story through pictures, memorabilia and video. The wall behind the sampling bar was built to provide education on the wines being sampled, with tasting cards and the featured wine varietals. The far right wall served as the main engagement wall which invited consumers to “tell us what you think.” We created a system for consumers to vote on their favorite varietal by simply dropping a cork into the tube of their choice. The Mobile Garage (25’ x 20’) and its partner the Tasting Bar (10’ x 10’) will be stopping at a total of 19 events throughout summer 2019.
