NESTLE READY-TO-DRINK BEVERAGE PORTFOLIO SAMPLING KITS
In 2019 Nestle launched two new Nescafe ready-to-drink beverages: Cold Whipped Latte and Coffee Protein Smoothie. Together with Nesquik, they wanted to hit the ground in 3 key markets to deliver product samples. Each market had 1 cart that needed to work interchangeably between all 3 brands. All panels are magnetic and each brand has a customized kit of assets to activate with. The activations were scalable with auxiliary pieces to modify the footprint.
